In the coming months, changes will occur across all 15 local YMCA branches – visually and conversationally – that will reflect our refined focus and new logo.
If you have questions, please speak with the executive director of your local YMCA branch about this exciting endeavor to increase our impact and re-establish the YMCA as a cause-based organization in the hearts and minds of the American public.
REBRANDING FREQUENTLY ASKED QUESTIONS
Is the Y changing its name?
We remain the YMCA of Greater Richmond and each of our fifteen branches serving this community will retain their YMCA names. The Y is “adopting” the common name people have frequently used to refer to our organization. Most commonly, folks will say “I’m going to the Y.”
Why did the Y change its name?
Adoption of “the Y” as a common name also allows us to communicate with and engage more people in our cause – strengthening the community. We do that with programs and services for youth development, for healthy living and for social responsibility.
Will this change the way you operate?
The Y will continue to provide programs and services that strengthen our community. This revitalization allows us to better communicate that cause and engage more people in our movement.
Is the Y not a Christian organization anymore?
The Y’s mission is unchanged – “To put Christian principles into practice through programs that build a healthy spirit, mind, and body for all.”
Why did the YMCA drop the “C” as part of its name?
The Y is actually “adopting” the common name people have frequently used to refer to our branch. Most commonly folks will say “I’m going to the Y.” While we are going to be known as “the Y” our exciting new logo incorporates YMCA!
Is the Y going to be more secular now?
The Y’s mission is unchanged – “To put Christian principles into practice through programs that build a healthy spirit, mind, and body for all.” We will remain open to all.
Are you going to spend a lot of money to change signs?
Fiscal responsibility for this transition is at the forefront of our minds and a rolling implementation during the next 18 months makes this possible.
Why was the logo updated?
The revitalized logo reflects the vibrancy of our organization, the diversity of the communities we serve and the many programs and services that help strengthen our communities.
Why are you doing this now?
For over 155 years the YMCA has provided solutions to serious problems in our communities. A revitalized brand will allow us to increase the understanding of our impact to engage more people.
|